You are still there and you have started to see some sales of your marketing and sales efforts. You have notified everyone that you know about your business and products, and you have, in a great way, apply some marketing strategies that make people pay attention to you.
Unfortunately during this stage, usually the advantage of selling products and services is not enough to fully maintain your business, and this stage can be considered an emergency, or the crisis stage. This also applies because during this stage money often starts running low.
And even though you have to continue as much as possible with the steps that are usually needed to destroy you from the first stage of your business, to break through the emergency phase of your business, your efforts must be focused on entering:
Continue to pound the saying sidewalk.
Unfortunately throughout the second phase of your business there is very little that you can do to avoid this task, and you must continue to do this as much as possible. Especially because you start building a reference network from the sale you have made, the process becomes a little easier. But it is still important, because this possibility will prove your most significant sales resources at this time.
Existing customer service.
It is very important to continue to serve customers in your business stage, because they will not only continue to prove a potential reference source, but they also at certain points become returning customers.
In this case it will also be very important to start doing some individual branding. Leave something that will remind them of your existence in the future.
If you are lucky enough to get some partners during the first phase of your business development, make sure the partners are valued for their efforts. And of course, use this opportunity again to remind them of your existence and the need for reference.
Advertise and brand.
You must continue to advertise your business as you have throughout the first phase. But maybe you have started to see some specific trends with respect to the success rate of certain types of ads. Start focusing on the efforts of your ad on these types will increase the overall efficiency, although it is recognized you may not see a complete picture, so plan this carefully.
Of course at this stage your business branding is also a very important aspect of your business development, and thus will prove the value to ensure that your advertising efforts have the true influence of branding, making adjustments as needed.
You also have to, as mentioned above, pays special attention to individual branding. Make sure every individual does business with you, keep doing it. Make sure you are in front and center in their minds when the time comes.
Keep looking for new partners and references.
Business reference is the best business, because individuals called 50% are sold. This makes it much easier when you try to convince them to buy from you. Of course also remember that with every sale come the opportunity to expand your network, so don’t forget to specifically request a reference.
Maintain and increase visibility.
If you can, make sure the signs, telephone list, list of internet phones, and the list of internet businesses keep going up and continue to grow. At this point, if it hasn’t risen, it becomes important to have a website or web presence. Also start contacting leading internet resources that are in accordance with your business and request link exchanges. Start promoting your business in online forums and if you are very inclined, start writing blogs and articles for online publications. These are all quite easy to make and added, and this will potentially significantly increase your overall branding efforts and increase general visibility and your customers